08 Aug The Top 4 Things To Look For When Choosing A Video Production Company
Potential miami video production clientele! Brands and businesses looking to dive into the unlimited possibilities of the video production video world! On this edition of the Luminary blog, we’re talking to you. We’ll be looking at a topic that may seem obvious, but is often neglected by clients even after their experience with a video production company is complete. A topic that if properly addressed, can save potential clients like you a lot of time, money and potential bumps along a video campaign’s road. What I’m referring to here are the things that should define not just a good miami video production company, but a good video production company anywhere. The elements to look for in a video production company, that will ensure a smooth experience and allow you to reap the maximum potential out of your video production endeavor.
4. Does the company know the potential of its product?
The most valuable facet of video is its use as a multifaceted marketing tool that is significantly more effective than other marketing tools, largely due to the fact that it can combine every communicative medium at once, from sound to text, to visual and motion. This reality essentially makes a good video production company not just a guild of technicians that can produce pretty images and power on cameras,
but also a collective of marketing facilitators that can sell a story. Creatives that harness the power of story and communication first, and execute it through the unmatched canvas that video provides, second. It’s only in this marriage of technical expertise and communicative prowess that a company can truly ascend to the rank of craftsmanship, because it masters the two sectors that make video what it is in the first place.
Lesson to learn: seek a company that is both storyteller and technician, because proper video production is a merger of both, and often, they’re only the latter.
3. How does the company treat itself?
The way a company brands itself says a lot about its standards, but most importantly, it tells you how far a company looks and the efforts it makes in the most important things it does. If a video production company doesn’t see having a top 3 local industry website in terms of information,
user experience and image as worthwhile, it probably won’t see your video experience as worthwhile of the most premium effort, or, probably just as bad, won’t be aware of what that effort should even be like, or what form it should even take.
Lesson to learn: Don’t expect a company’s maximum effort for you, if a minimum or subpar effort is the best it can do for itself.
2. Does the company care enough to tell you “no?”
Saying “yes” to a client is always easier than saying “no,” because the former is conflict averse by its very nature as a term of appeasement. Conflict, though, when constructive, is a product of effort, while lack of conflict, is often a product of complacency and an absence of challenge.
A good video production company shouldn’t be rude and dictatorial, but it should care enough about your vision to tell you when you’re wrong. To extend its hand towards you while it leads the way to a great product, not hold your hand while you both indulge in the tempting comfort of complacency.
Lesson to learn: if your video production company isn’t second guessing you, they’re in no mood to guess, and if they’re in no mood to guess, they’re not invested in you and caring enough about your needs to give you the product you ultimately want and need.
1. Is the company designed around bureaucracy or efficiency?
A company workflow isn’t just important because it factors into speed and turnaround time. It’s important because you pay for the way a workflow is designed. If a workflow is designed to maximize efficiency by employing multifaceted individuals that can do the work of a team double the size in the same amount of time, you save money. If it’s not, you pay for inefficiency, and make a company richer for no justified reason. Video production is essentially an industry defined by “projects.” Projects that are only brought to fruition through a team effort.
But there are teams that are collectives of independent people, and teams that are designed as pieces in a puzzle that are consistently changing in shape and size. One piece covering the tracks that another piece opened up, and so on. It’s this level of elasticity that uncovers gray areas. It’s this level of elasticity that moves a vessel along faster, because it actually is a vessel, not a collective of tiny, weaker vessels with rigid trajectories. And when all of these things happen, your project is richer, and you get not only to your video objectives, but even beyond them. You don’t get a bang for your buck. You get an extra buck beyond the bang.
Lesson to learn: Find a company where most employees are trained in the universe of video production, not just their specific galaxy. More ground will be covered by doing so, and your video production experience will see a noticeable jump from it – for a lower cost.